More and more companies and brands are reaching out on social networking sites like Facebook and Twitter to build relationships with current and potential customers. Determining whether or not your efforts are truly changing consumers’ hearts and minds requires a marriage of server-based AND survey research.
Network 7 is a recognized thought leader in social media research, and we have been tracking general consumer adoption of social media for several years. We combine online and offline research methods to provide a true 360-degree view effectiveness of your social media campaigns.
Read our recent study on Twitter or see our look at frequent social networkers for examples of how we gain insight into online behavior that translates into offline actions.