Market Research Leadership

We live in a world of information, and it’s growing more expansive every day. So to stay ahead in an increasingly complex world of data, intelligence, metrics and messages, it’s vital to have an accurate read on your consumers, which is precisely where our measurement capabilities come into play.Network 7 Research is a world leader in consumer measurement, and we’ve got the panels, databases, methodologies and technology to back it up. These are the key tools we use to keep our fingers on the pulse of consumers around the world.

BRAND FEATURE

We offer insights that improve decision making and help reach brand objectives. Our innovative market research methodologies are tailored to each client’s need.

RESEARCH EXPERTISE

Every survey, focus group and IDI is unique for each project. Surveys can be fielded across a variety of sources including research panels, internal lists and social media.

DATA SECURITY

The quickest way to waste money on a market research project is to work with data or respondent sources that lack a quality standard. Network 7 Research takes pride in producing high quality research.

We are the world’s first integrated communications agency to partner with a data quality and anti-fraud organization to ensure we provide the highest quality of research to our clients. We only work with research respondents from sources that adhere to Imperium’s digital fingerprinting and fraud prevention standards.All this requires a mix of skills. We combine granular monitoring and analysis with big picture thinking; knowledgeable media relations teams with great storytelling. We implement multi-channel, cross-border campaigns with obsessive attention to detail and the agility to iterate in real-time.

Why Network 7 Research?

We make clients uniquely relevant, be it to a target market, a customer, or a story. We build reputations through message development, executive profile building, product promotion, community management and engagement with the right influencers and media. Our teams make clients relevant to the moment through targeted rapid response, expert news handling, storytelling and social campaigns.

PUBLIC RELATIONS

Successful communications is no longer just about getting attention. It’s about being relevant. Relevance drives positive awareness, demand and advocacy. After all, the most creative campaign in the world won’t generate sales if it doesn’t address customer needs at that time.

PUBLIC RELATIONS

DIGITAL CAMPAIGN

CRISIS MANAGEMENT

The Success

We access consumers according to the specifications and context of your study, ensuring data accuracy and quality. Our advanced technology helps us determine whether respondents are in a store, at work, at home, or on their phones, tablets or computers. Our respondents answer questions where and how you want, so you can collect authentic data and extract meaningful insights.

SATYA BRAHMA

We leverage Network 7 Research’s ground-breaking consumer neuroscience methods to measure brainwave activity in real time, capturing purchase considerations at the moment they are formed in the brain. Through our consumer neuroscience metrics, we enable marketers and advertisers to better understand the effectiveness of advertising, branding, product development, and packaging across industries including consumer packaged goods, retail, media, and entertainment. We employ proven technologies to produce the most effective and reliable measurements for understanding consumers’ deep subconscious responses to stimuli.

“When you think the going gets tough,we come to make the task simple & using our expertise in research innovations, we make your dream come true!”

 Satya Brahma,Founder,Network 7 Media Group

IS YOUR BRAND BEING SEEN & HEARD?

We understand that influencer relations is not a one size fits all approach. Every influencer campaign we execute is individually customized and data-driven to help PR experts and marketers reach the right targeted audience.

Key Strategic Areas : Unconventional Thinking

Network 7 Research people are unshackled in our passion for delivering unconventional thinking that leads to pragmatic solutions. Network 7 Research is passionate about bringing a qualitative change the way we are looking at research, market dynamics, changing perceptions, customer demands & above all giving a realistic state of affairs of the each survey or research we undertake. The final outcome is to ensure that customer gets new findings based on our scientific research methodology.
Innovations

Innovations

This will empower your organization to understand challenges of human mobility in your region with actionable insights.

The world is on a fast moving, fast changing track.Market imperatives are changing. There is a collision of market changes, data challenges, consumer technology, channels of commerce and the global arena.In this challenging environment we enable clients to maintain brand momentum by creating clarity and simplicity of complex issues.

Creativity

Creativity

Crafting fearless intellect is a labor of courage and commitment backed by experience and methodological creativity and rigor. Each and every one of us applies the power of this guiding principle.

We understand that you need courage to be different in a difficult time.We will deliver intelligence and a fresh perspective that will lead the way to solving the problem. We develop unique and relevant insights that define the emotional triggers and rational drivers of consumer behavior.With our help, your brand will be positioned exactly where no other brand can exist.

Market intelligence

Market intelligence

At Network 7 Research, market intelligence research is performed a little differently than market or marketing research. Market intelligence research and analysis requires deep and broad analyses into a business and the applicable industry. A good market intelligence data set can only be produced after a clear understanding of the market, direct and indirect competitors, financial and economic factors, and information or data applicable to the industry that the business operates in.

Market intelligence should yield a perennial and in-depth understanding of the market. Each of the five areas - competitor intelligence, product intelligence, market understanding, customer data and industry intelligence interlink to provide a comprehensive understanding of market factors. At the end of the research, each of the areas should tie in cohesively, with the influence that each area has upon the other becoming clearly apparent.

Collaborative Partnerships

Collaborative Partnerships

Market intelligence should yield a perennial and in-depth understanding of the market. Each of the five areas - competitor intelligence, product intelligence, market understanding, customer data and industry intelligence interlink to provide a comprehensive understanding of market factors. At the end of the research, each of the areas should tie in cohesively, with the influence that each area has upon the other becoming clearly apparent.

Market intelligence should yield a perennial and in-depth understanding of the market. Each of the five areas - competitor intelligence, product intelligence, market understanding, customer data and industry intelligence interlink to provide a comprehensive understanding of market factors. At the end of the research, each of the areas should tie in cohesively, with the influence that each area has upon the other becoming clearly apparent.

Research Case Studies

What we are best at?

Network 7 Research is recognised as one of the leading polling firms in Asia. We measure government performance, community sentiment and institutional reputation as well as brand and communications performance. We rely on a range of methodologies including traditional face to face and CATI and well as online surveys (where we often utilise a unique multi-panel approach). Given the unevenness of online panel configurations in different parts of the region we also adopt mixed sampling methodologies where necessary to ensure we reach the right audiences for our clients. Network 7 Research is one of the emerging breed of research providers that have shifted from traditional insights collection to relying more on cross-disciplinary and multifaceted approaches and techniques. This includes the use of digital research tools, social media measurement and analysis as well as incorporating market intelligence and appropriate non-research methodologies. In addition to our own work, we also collaborate widely with specialists in other fields in order to provide better integrated solutions for clients.
Surveys & Polling

Surveys & Polling

Key issues

We provide full service survey capabilities utilising all major survey methodologies including door to door and central intercept interviewing, CATI and online (including mobile). We run numerous ongoing tracking studies both in Singapore and around the region and provide omnibus services for clients either looking to minimise their research investment or after short term or fast turnaround results.Network 7 Research adopts rigorous sampling requirements to ensure clients can be confident in the veracity and accuracy of our data.

Messaging & Communications

Messaging & Communications

Independent Artist

We have developed our own specialised approaches to communications and messaging research covering everything from early development and pre-testing to post measurement and refinement. We utilise a range of tools including audience response measurement technology, digital townhalls and advanced argument polling.Network 7 Research has worked on a number of successful advertising campaigns and communications strategies for clients across Asian markets.

Polling Specialists

Polling Specialists

leading opinion leader research company

Traditional brand measurement approaches face significant challenges in today’s consumer environment as product and platform branding increasingly take centre stage and brand communications becomes more and more fragmented and difficult to manage and control.

Our approach to brand evaluation revolves around five factors – recognition, regard, relevance, reliability and resistance. We help clients to determine how well known a brand really is (recognition) and how this translates into consideration (regard), utility (relevance) and value (recommendation). We then look at the potential to optimize opportunities in the market by excluding those who will likely look elsewhere or whose previous experience negates a future purchase opportunity (resistance).

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Plot 5, NS Road No. 12, (Opposite Crepe station), JVPD, Juhu Scheme, Mumbai, Maharashtra 400049

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Sangeeta Singh
sangeeta.singh@network7mediagroup.com
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